The way people conduct their business has been evolving immensely thanks to the internet over the past decade or so. It may be a cliche saying, but the game has changed! Just as many internet users access websites with the intent of finding information or making purchases as they do for entertainment purposes. SEO – a term that means search engine optimization – is a means of making sure that a website can rank as highly as possible within users’ relevant search results. This gives the websites of smaller businesses a fighting chance of ranking just as high as bigger businesses, and possibly even higher.
Step 1 – Doing The Research
When starting out, you need to make sure you’re very familiar with the market your business is aimed towards. The more you know your audience, the better you can cater your web based experience to their needs. You can build an effective marketing campaign and know exactly what you need to work on when it comes to planning out the SEO of your site. You should also be familiar with the basic keywords that are usually used in search engines to find the services or products you’re offering. There are a lot of tools out there that can help you figure out just how many searches specific keywords are generating.
Step 2 – Putting It Into Practice
Once all of that research is out of the way, you can kick your SEO into full gear. Things will really start moving at this point. There are volumes and volumes of books and how-to guides about the best SEO practices at this point, but you can do well enough by sticking to the basics:
• Generate content with a strong keyword or two, and focus on making it a good experience for your visitors.
• Link to pages on your own website, as well as anything that may be relevant from elsewhere on the web.
• Make sure every page of your site is optimized. You can do this by including alt tags on your images, and make sure the site itself has appropriate meta tags. Just be sure not to spam a bunch of keywords, because that will get you penalized by the search engines!
Step 3 – Basic Maintenance
SEO for small businesses isn’t something you can set and forget; it requires some regular maintenance. For instance, you’ll likely need to add new content and updates to the site now and then. Every single thing added must be optimized as well. You also need to continue adding links if you’re utilizing backlinks as one of your main SEO strategies. It’s also worth noting that search engines rank sites based on algorithms that change now and then, so you need to keep up with your site’s traffic and start looking into what you need to change if there’s ever any sort of drop-off.
If you own your business and have a strict budget, you can learn all about SEO and apply it to your website yourself. The advice above should help you get started, but it really only takes care of the basics. Small business SEO really is an ongoing practice that you’ll need a lot of knowledge on to master. If you think you don’t have the time, you may want to consult with a Brisbane SEO Expert to help give your site a chance to compete with the big shots out there. It couldn’t possibly be more important, so get started as soon as you can!