Marketing is essential for running a successful business, and you must keep up with all of the latest trends in order to run a useful campaign. The overall new realm of online video is just one of the examples of the tools that are necessary in the marketing world these days. It’s increasingly easy to include videos on just about any web page now, and they can also be linked to easily on social media platforms. As such, online videos have become an immensely valuable marketing technique.
Research has been conducted that shows the average person only retains around 10 percent of what they read, and 30 percent of what they hear. On the other hand, they tend to remember at least half of what they see, especially with audio/video mediums such as movies or television shows. Companies that use streaming video podcasts, on demand videos, and e-mails with video links have been shown to have higher sales than those that ignore this useful aspect of marketing. The profits are often as much as 25 percent higher than average. Engagement is immensely popular in order to attain any useful client response. Multimedia is one of the greatest means of achieving this since people can see whatever service you’re offering in action.
Videos that show off your products and services allow you to build a trusting relationship with your audience. Seeing something for yourself will always have a greater hook than merely hearing about it. Having a true rapport with your customers is something that simply can’t be undervalued, and that’s something that videos can greatly help facilitate.
Older promo methods such as setting up live demonstrations are expensive, and you’ll be left waiting quite a while for the payoff. You can use your time and money much more effectively by generating videos to share with a wide potential customer base online. Lower costs, of course, equate to higher profits for the company overall.
Of course, you can also use online video as a tool for conferencing and training as well. It’s easier than ever to expand your business in several ways thanks to the advent of new technology. It’s best to adapt your business to include these tools as soon as possible!